How we work on Wikipedia
A Wikipedia page is stable when it rests on good sources and has been handled through the right process. These are the principles we apply to every engagement.
We read the record first
Before anything is changed we read the page's history, talk page and logs, because most problems on Wikipedia are explained by something already in that record.
We write neutrally
Wikipedia expects a neutral, encyclopedic register. Promotional wording is the fastest way to have a change reverted or a page tagged, so we do not write it.
We work from sources
Wikipedia summarises what independent, reliable sources say. If the sources do not support something, we will not try to add it, and we will tell you so before you spend money.
We keep your matter confidential
We do not name our clients or discuss one client's work with another.
We do not promise outcomes
Wikipedia's community makes the decisions. We tell you the realistic odds at the start and we will turn work down if there is no honest case.
We stay until it is settled
Discussions can take weeks. We follow them through, respond to reviewers, and keep watching the page afterwards if you want us to.
What an engagement looks like
Page health check
A free written review of the page or subject and its record.
Scope
A written description of what we propose, the route on Wikipedia, the realistic outcome and the fee, before any work starts.
The work
Research, drafting, edit requests or discussion, with you seeing every proposed word before it goes on Wikipedia.
Aftercare
Optional monitoring, with alerts when the page changes and a response plan agreed in advance.
Questions people ask
What decides whether a change will last?
Mostly the sources. A change backed by independent, reliable coverage and written in a neutral register is far more likely to survive review by other editors than one that rests on the subject's own material.
Do you work with advisers and assistants?
Yes. Many engagements are run by an adviser, an assistant or a communications team on the subject's behalf. We agree at the start who instructs us and who approves the wording.
Will you take on any page?
No. If the sources will not support a page, or a request would mean removing accurate and well-sourced material, we say so and decline. Taking on work with no honest case would only add to the record against the page.
Not sure what has happened to your page?
Send us the page name. We read its history, talk page and logs, and reply with a plain account of where it stands and what can realistically be done. No charge and no obligation.